Case studiesProperty managementOwn product
Unfold
Four portals, one platform, and a rent fee that falls to 0%
Independent property managers are stuck between spreadsheets and big platforms that take a cut of every rent payment. Unfold is our own product, built around the daily work of managers, tenants, owners and vendors.
- Client
- Unfold
- Product
- Unfold
- Industry
- Property management
4
portals: manager, tenant, owner, vendor
0%
transaction fee on the top plan
100
point matching score on every bank line
The problem
Too big for spreadsheets. Too small to shrug off a cut of every rent payment.
A manager looking after roughly 10 to 200 units either keeps going with spreadsheets, bank statements and email threads, or moves to a large platform and gives up a share of every rent payment. The first costs time. The second costs money every month, and the bill grows with the portfolio.
- A cut taken from every rent payment, more expensive as the portfolio grows
- Maintenance handled by phone and text, with no record of scope, cost or proof of work
- Bank statements matched to rent payments line by line, by hand
How it fits together
Rent payments
- Maintenance requests
Bank CSV
- Work orders
- Reconciled books
What it does
Four portals
Managers, tenants, owners and vendors each sign in to their own portal and see only their part of the picture. Emails go out from branded templates, and a manager's brand color applies across the workspace.
Payments and payouts
Rent payments and payouts run on Stripe Connect, with owners and vendors each paid through the platform. Plans are tiered so the fee on each transaction falls as a manager grows, reaching 0% on the top plan.
Maintenance work orders
A tenant's request becomes a work order offered to a vendor, with scope, quoted cost and a due date. Before-and-after photos are required, so there is a record of the job before it is paid for.
Bank reconciliation
The manager imports a CSV from the bank and a matching engine scores each line out of 100, sorted into high, medium and low confidence. High-confidence matches are confirmed in bulk, and a live bank feed is planned for later.
Inside Unfold
Work orders
A tenant request becomes a work order with a vendor, a status, a date and a cost.
Properties
Every property, its units and occupancy in one list.
Maintenance requests
Tenant requests with priority, status and the work order behind each one.
Tenants
Every tenant, their unit and whether they have portal access.
Real screens from the live system. Names, figures and personal details are blurred.
The impact
A deployed product, and only the numbers we can stand behind.
Measured items are facts about the product as it stands today. Projected items are our estimate, with the assumption stated, until pilot measurements come in.
What a small property manager gets back each month.
Assumes about 6 hours a month of bank matching by hand, down to an hour of review.
Projected figures. They are our estimate for a business of this size, with the assumptions written under each number below. We replace them with measured results as clients confirm them.
Measured
0%
transaction fee on the top plan
Plans are tiered, so the fee on each transaction falls as a manager grows and reaches zero on the top plan.
Measured
4 → 1
views of a property, one set of records
Manager, tenant, owner and vendor each get their own portal, and all four work from the same records instead of separate spreadsheets, calls and texts.
Projected
~6 → 1 hrs
per month on bank reconciliation
Assumes a manager spent about six hours a month matching bank lines to rent by hand, and that the matching engine with bulk confirm brings that to about one hour of review.
Under the hood